Auree launches online with John Lewis

British contemporary jewellery brand Auree has launched online in partnership with John Lewis. 

Coinciding with the start of the Spring/Summer season, a curated edit is now available within the store’s jewellery section, including necklaces, bracelets, rings and earrings priced from £35.

The launch marks the continuation of a wholesale expansion of Auree, who work with a select number of “highly desirable” retailers with an appreciation of independent small businesses, and with whom they have a shared ethos. 

Colourful and delicate designs include multi-gemstone bracelets and necklaces, scallop-shaped rings, gemstone stud and drop earring and hoops set with coloured stones and enamel. 

Other pieces range from initial pendants to more bespoke fingerprint, footprint and handprint pendants. 

Using no base metals, such as brass or stainless steel, each piece is crafted from stealing silver, solid 9ct gold or sterling silver with a thick layer of 18ct gold (gold vermeil), to ensure they can be worn for years to come. Every piece of jewellery has been finished to the “highest standard” and is guaranteed for five years from the date of purchase. 

Amelia Carmichael, founder of Auree Jewellery, said: “I am thrilled that Auree has been selected to join the John Lewis curation of online jewellery brands. I can’t think of a perfect partnership than this iconic, forward-thinking retailer that is loved and trusted by our customers across the UK. Like us, they value quality, responsible retail and exceptional service.”

Sonya Mowll, partner and category lead, Jewellery and Watches at John Lewis, added: “We are delighted to welcome Auree to our portfolio of beautiful jewellery brands at John Lewis. 

“The Auree jewellery collection is abundant with colour and our curated edit showcases the best of the brand, and importantly the customer favourites. We are proud to work with a brand that puts the customer at the heart of everything they do, and upholds our John Lewis brand values with regards to quality, craftsmanship and beautiful design.”

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