Beaverbrooks unveils £900k Reading store refurb

Family-owned national diamond, jewellery and watch retailer, Beaverbrooks has unveiled its £900,000 refitted Reading store in Oracle Shopping Centre.

The retail jeweller has also opened the city’s first Tag Heuer Boutique.

With an “extensive” diamond and bridal jewellery offering, the new store is offering shoppers its own brand diamond range, including the newly launched ‘Starlit’ a 15-piece collection representing “the stars that light the universe”.

Also available will be ‘Essence’, a diamond jewellery collection, and ‘Beyond Brilliance‘ – exclusively designed for Beaverbrooks’ 100th Birthday and the only diamond cut of its kind in the world.

Beaverbrooks will also be the only stockist of diamond brands ‘Royal Asscher’, ‘Hearts On Fire’, and Canadian brand ‘Maple Leaf’.

Meanwhile, the new dedicated Tag Heuer boutique will provide shoppers with access to a selection of the luxury Swiss watch brand’s “most anticipated” launches and heritage pieces.

On top of its collection of diamonds, jewellery, and Tag Heuer watches, the new 2,345 sq, ft retail space will house a bridal collection, in addition to pieces from brands such as Gucci, Bremont, Raymond Weil, Longines, Tissot, BOSS, Garmin and Vivienne Westwood.

Beaverbrooks has established 85 stores across the UK, and the new Tag Heuer boutique is the 13th addition to the Beaverbrooks portfolio and will create four new jobs in the area.

Anna Blackburn, managing director at Beaverbrooks, said: “We are thrilled to be expanding our long-running and incredibly valued partnership with Tag Heuer to open Reading’s first luxury boutique in the Oracle Shopping Centre, which is the perfect location, and will complement our refurbished store.

“In addition to a new luxury watch experience, we are excited to give shoppers access to our diamond and bridal team expertise and latest stunning ranges in our refitted store’s dedicated diamond room. We’re confident the new store will be popular with customers – both local and further afield – and look forward to continuing to provide outstanding levels of customer service, while showcasing our expertise and passion for luxury watches and fine jewellery.”

Christina Ohlen, store manager at Beaverbrooks Reading, added: “Our team is so excited to be part of the first Tag Heuer boutique in Reading and we look forward to continuing to demonstrate our expertise and providing the very best service to our customers. The new boutique will offer an elevated, luxury experience, so we’re pleased to be able to officially open our doors and welcome new and existing customers.”

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