Boodles extends Cheltenham Gold Cup sponsorship


Boodles has announced an extension of its sponsorship of the Cheltenham Gold Cup for a further three years, as well as becoming an official partner of the Jockey Club.

Having been a committed supporter of the Cheltenham Festival for the last decade, Boodles became the official sponsor of the Cheltenham Gold Cup in 2022.

This year marks the 100th year of the Cheltenham Gold Cup. In celebration of this momentous anniversary, Boodles have created a limited-edition piece named ‘Gold Cup 100’ to celebrate the event.

These equine-inspired jewellery pieces will be launched at the Cheltenham Festival and will be on display in the Orchard throughout the week.

The pendant features a magnificent leaping horse motif, set in diamonds and platinum.

As well as this, Boodles designers have created a one-off bespoke piece featuring, in Boodles fashion, a spectacular pink diamond.

All the proceeds of this special pink diamond pendant will go to two charities close to the hearts of both Boodles and Cheltenham alike: WellChild and Heros.

Michael Wainwright, managing director of Boodles, said: “Boodles is thrilled to announce that we have signed a further three-years with The Jockey Club to sponsor the Boodles Cheltenham Gold Cup. Involvement at Cheltenham has been a remarkable experience for the company.

“It has enabled us to promote Boodles to a huge new audience as well as providing a fabulous environment to entertain our existing customers. Being passionate about National Hunt racing myself also makes it a huge joy to be involved in such a stunning sporting event as the Cheltenham Festival.”

Ian Renton, managing director for The Jockey Club’s West Region, added: “Boodles is such an iconic British brand, and we are extremely proud to expand our association with it as an official partner of The Jockey Club.

“We will never forget the incredible scenes in 2022 for Boodles’ first year of sponsorship of the Cheltenham Gold Cup, and we are looking forward to what the 2024 renewal has in store. To develop this partnership over the decade has been wonderful, and we are very much looking forward to continuing to work alongside the Boodles team.”



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