Brown and Newirth acquired by Allied Gold


Bridal jewellery brand Brown and Newirth has been acquired by bridal manufacturer Allied Gold.

The strategic move ensures that Brown and Newirth remains under British ownership.

The acquisition effective from today highlights both companies’ commitment to “preserving and enhancing British craftsmanship in the jewellery industry”.

Allied Gold and Brown and Newirth have maintained close business ties for many years and both directors have enjoyed working together for over a decade.

Brown and Newirth has collections available in 50 authorised stockists and 30 boutique shop-in-shops nationwide.

Jerry Anderson, managing director of Allied Gold, said: “We are delighted to welcome Brown and Newirth into the Allied Gold Group. This acquisition underscores our dedication to preserving the rich heritage and exceptional craftsmanship of the British jewellery industry.

“I have been a long-time admirer of Brown and Newirth illustrious history and unparalleled reputation which I believe aligns perfectly with our vision for the future. We are excited to support and nurture its growth in the years to come.”

John Ball, managing director of Brown and Newirth, added: “This is a significant moment for Brown and Newirth. Allied Gold shares our passion for quality and excellence, and their support will undoubtedly enhance our ability to innovate and extend our reach.

“This acquisition represents a union of two industry leaders, combining Allied Gold’s extensive resources and digital expertise with Brown and Newirth’s iconic design and craftsmanship. We deliver exceptional jewellery celebrating life’s most cherished moments and together, we have a very bright future ahead.”



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