Bucherer announces acquisition of Danish jeweller Klarlund

Bucherer has announced the acquisition of Danish jewellery retailer Klarlund.

The takeover will come into effect 4 January 2023 with Bucherer taking over two boutiques and the Klarlund service centre. Bucherer hopes that the acquisition will allow it to expand its market share in Denmark.

Klarlund was founded in 1947 by a watchmaker and in the intervening years has become one of Denmark’s biggest jewellery retailers. The company currently employs around 70 people.

Guido Zumbühl, CEO of the Bucherer Group, said: “We are happy and proud to welcome Klarlund in the Bucherer family. Klarlund’s history and achievements are impressive and we have the greatest respect for this family-owned company. All the more being a family-run company ourselves and having so many mutual values such as attention to detail and the focus and passion for excellent craftsmanship.

Bucherer fully acknowledges the achievements and importance of Klarlund’s employees for its past success and intends to build on the current staff also for the future together. This acquisition fits into our strategy to strengthen our presence in Denmark further and to follow up on our market entry in 2016 with our first boutique at the Illum department store.”

Morten Pitzner, previous owner and chairman of the Pitzner Foundation which owned Klarlund, added: “It was important to us to find a new owner whom we share common values with and who understands Klarlund both from a watch and a jewellery retailer’s perspective. With Bucherer, we have found just that.

“They bring in the expertise and understanding we have been looking for. At Klarlund, tradition and local principles have always been key. With Bucherer, we now have a strong international partner that is still family-run and thus upholds these values.”

Both companies have agreed to keep the financial details of the transaction private.

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