Cara Jewellers opens first international boutique in Mayfair

Dubai-based Cara Jewellers has opened its first international boutique in Burlington Arcade, Mayfair.

Cara Jewellers was first established in Dubai in 2005 by Kiran and Anil Pethani, who have more than three decades of experience in the international jewellery industry.

Since then, Cara Jewellers has established its presence across 14 sites in the UAE.

The new store in Mayfair is part of Cara Jewellers expansion plans for 2023, which began with the opening of a flagship store in Dubai Hills Mall.

Set across three levels of the shopping arcade, the new Cara boutique features a VIP area on the second floor, for guests to discuss designs and try on custom pieces.

The basement of the store has a fully fitted workshop, installed with “hi-tech” equipment for the customisation and repair of jewellery.

Cara said that with these facilities, it will be “one of the few” jewellery stores in the UK to offer “completion of customisation on-site, within a short period, depending on the design”.

The opening of the Cara Jewellers boutique in London brings the Dubai-styled “signature” product line of diamond, gold, gemstone and high jewellery, as well as custom-designed creations closer to customers in the UK.

Speaking about the London launch, Pethani, director at Cara Jewellers, said: “We have many returning clients from the UK who visit us in Dubai. With our unrivalled commitment to customer care, it was an obvious choice for us to open our first overseas outlet in London, to bring the personalised service we offer in Dubai to the UK.

“We are delighted to secure a premium position in the iconic Burlington Arcade. This prime location in the heart of London’s luxury shopping district offers excellent security measures and a magnificent shopping experience. This is the first step in a long-term commitment to growing Cara Jewellers in the UK.”

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