Lightbox Rolls Out to Bloomingdale’s, Reeds Jewelers

New York—Lightbox, the lab-grown diamond brand launched by De Beers last year, will now be available in select Bloomingdale’s and Reeds Jewelers, the company announced Thursday.

This is the brand’s first foray into brick-and-mortar locations, beginning its rollout in the Bloomingdale’s New York City flagship and its San Francisco location, as well as in 30 Reeds Jewelers locations, mainly in shopping malls concentrated in the Southeast.

The retailers will also sell Lightbox jewelry online on their respective websites.

Source:  NationalJeweler