Royal Asscher announces Wolf collab


Royal Asscher Diamond Company has announced a collaboration with watch and jewellery storage grand Wolf.

The collaboration features a jewellery box with a removable travel case, round and square travel zip jewellery cases with mirrors and storage for rings, pendants, earrings and bangles,

The new collection also includes a jewellery travel portfolio and a double watch and
jewellery roll.

All cases feature LusterLoc treated linings to ensure the jewellery inside is kept pristine.

They are created in a velvet in Royal Asscher deep blue colour with elaborate tulip embroidery representing Royal Asscher’s Dutch heritage.

Each tulip flower has over 17,000 individual stitches creating the most beautiful textured effect.

The cases and zip are adorned with the Royal Asscher metal crown logo and all products are presented in unique Wolf X Royal Asscher branded tissue paper, dust bags and gift
boxes.

Royal Asscher is set to celebrate its 170th anniversary this year while Wolf celebrates its 190th.

Simon Wolf, CEO Wolf, said: “I am extremely honoured to collaborate with Royal Asscher Diamonds as we both celebrate significant anniversaries this year. Wolf has always stood for craftsmanship, quality and beautiful design, qualities which also ring true for Royal Asscher. Bringing two wonderful heritage brands together is a match made in heaven.”

Lita Asscher, co-president Royal Asscher Diamonds, added: “The first time I saw Wolf boxes I fell in love instantly, I knew a partnership with them would mean we could offer our clients something truly unique to keep their heirlooms kept perfectly for decades, something we aim to create in every piece we make! It’s truly an honour and a dream come true to see this come to life. Creating the boxes together was like working on one of our own patented diamonds, every detail is important, every line, every stitch, the end result breathtaking.”



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