Wolf appoints new sales director UK and Ireland


Wolf, the 190-year-old luxury watch and jewellery storage brand, has announced the appointment of Christopher Strange as sales director UK and Ireland.

Bringing over 20 years of experience in the watch and jewellery industry, his journey began as a bench jeweller, at an independent jeweller in Chelmsford after studying silversmithing, goldsmithing, and jewellery at the University for the Creative Arts in Rochester.

From there, Strange transitioned into field sales, managing teams across the UK, and more recently, heading up global sales, driving growth in the travel industry across duty-free, airlines, ferries, and cruise ships for Time Products UK.

The news comes after the group recently opened its first ever pop-up store in London, in Shaftesbury Capital’s Covent Garden.

The pop-up store will be an immersive space for Wolf to showcase and sell its wide range of “must-have” products and collections.

The store will feature Wolf’s safes and cabinets, jewellery boxes, travel pouches, watch rolls, and its patented watch winders.

Simon Wolf, CEO, said: “Building and supporting our business nationally is key for Wolf and we look forward to Chris and his new team taking us to the next level with our existing and prospective retailers in the UK and Ireland.”



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