Wolf CEO Simon Wolf on celebrating 190 years of the brand and the future of luxury storage


Luxury watch and jewellery box brand Wolf celebrated its 190th anniversary last year and in December was also awarded the prestigious Butterfly Mark by Positive Luxury. It all began when Wolf’s great-great-grandfather, Philipp Wolf I, who was a silversmith in Hanau, Germany, an area still renowned for silver and goldsmithing today, had an idea to place the silver jewellery he crafted in beautifully designed boxes.

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